Common Internet Marketing Strategies that may Hurt a Brand

With today’s intense competition in internet marketing, many strategies are developed to encourage potential customers to buy products or avail of specific services. Many of these tactics are proven to be quite effective in boosting sales in the short term. However, many of these so-called internet marketing strategies are now becoming overly saturating for the online community that it affects the brand in a negative way.

This means that if one wants to build a reputable brand and stay relevant in online marketing industry in the long term, he must evaluate some advertising strategies before implementing them.

False Scarcity

False ScarcityIt is psychologically proven that people tend to buy products that are low in supply. This is because of the illusion of limitedness. Selling limited edition products tend to engage buyers in a sort of panic buying. This may boost sales for a while, but through time, people stray away from this brand because they will realize that they need something that is reliable. Especially if the products being advertised are consumable or dispensable, buyers will usually buy more in the future and they would want the peace of mind that stocks will be available should they decide to buy again.

Product Sales Closing and Reopening

This strategy is of the same family as the false scarcity scheme. Halting the sales of a particular product and selling it again after a short hiatus is designed to pressure potential buyers to get the product immediately. This tactic often presents itself in the “limited offer only” model. It is great for temporarily enhancing sales, but as said before, people would still want reliability and peace of mind. Additionally, closing and reopening the sales of products has the tendency to leave a bad impression. The reason for this is the mindset of buyers that producers who actually make quality products need not create a sense of urgency just to close a deal.

Social Media Advertising Schemes

Social MediaAltogether, different social media sites compose a significant bulk of the online community. Naturally, internet marketers would want to advertise there because after all, higher visibility means higher sales potential. There is nothing wrong with social media advertising, but sometimes it can be annoying. The key to translate brand visibility to sales is moderation. No one wants their feed to be spammed by advertisements over and over again.

Similarly, showing off the same products over and over again would not really increase the likelihood that one will avail the product or service. There is really no constant guideline in social media advertising so if one really needs to advertise in these platforms, research and experience will dictate the best and acceptable measures to do so efficiently.

Upsells and Downsells

Upselling means trying to get a customer to upgrade service or buy additional products that are usually more expensive. Downselling, on the other hand, is offering another product that is cheaper or giving discount to the previously declined offer just to make a desperate sale. Both upselling and downselling is common and quite acceptable, but only in a narrow term. Note that if potential buyers really appreciate the service or product they have obtained from the producer, they will browse for more offers themselves without needing some kind of a push.

Overusing Cross Promotions

Exchanging promotions is a common practice for most internet marketers. This may boost sales, but if overused, may result to distrust in the product and brand. Seeing a product advertised in a different site will help in selling it, but if it is promoted with a dozen other products, people will think of it as just some kind of spam or a low quality material desperate for disposal. Similarly, a long list of advertisement on one’s own website will bury the main product in terms of visibility and will “downgrade” customers’ user experience and rating.

Online marketing is a fickle business. What’s effective yesterday may not be beneficial today. To succeed, one must stay flexible and adjust to any given circumstance.

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What are Printed circuit Boards?

It was in 1825 when Charles Ducats of America first submitted a patent on a device that involves creating an electrical path on an insulated surface. It was indeed a great idea once put into action, for it could eliminate the bulky terminal strips, tubes sockets and wires inside electronic devices, thus eliminating the mess resulting from wires and cords inside the device. However, it was only in 1943 when a certain Dr. Paul Eisner in Austria began making the first operational printed circuit boards. This invention indeed made Ducat’s dream a reality.


Since it was made into a plan by Ducats in 1825, the material for PCBs could be made of anything from Bakelite to Amazonite to fiberglass or even ordinary pieces of wood. Holes were drilled in the material and flat wires were riveted onto the board. This is how circuit boards were first made for use in radios and gramophones. By 1947 double-sided PCBs were introduced in the market. Later on multilayer boards of as many as 100 stuck together were produced. Multilayer boards are simply glued or laminated double-sided PCBs with insulating sheets in between. It was in 1950 when other resins and materials were used as circuit board substrate. One thing is sure. PCBs have made connecting components or electronic devices simpler, cleaner and definitely cheaper.

Printed circuit boards are thin boards made of insulating materials with a metal coated surface either on top (single-sided) or both top and bottom (double-sided). Etches or marks are made in the metal using an acid solution, ultraviolet rays or machines. This etches created pathways for electricity to travel to. When PCBs were invented electronic circuits became smaller, compact and can be contained on convenient rugged board. Holes were drilled on the PCBs and these holes allow resistors and capacitors to be inserted and soldered through the boards. The number of holes depends on the number of connections needed by the device for which the PCB is created for.
The most important part of making a PCB is designing the layout. It is important to know where all the components are going to go. Remember that there is no standard layout for printed circuit boards. Each board should take into consideration where it would be used and it must be the right size to fit the required space. Computer-aided design software help board designers create the layout for their PCBS. Such software includes PCB, Liquid PCB or Shortcut.

PCBs are found almost everywhere. Almost every home and office electronic appliances contain PCBs. All computers, printers, televisions, stereos, amplifiers, synthesizers, digital clocks, microwave ovens, answering machines and even beepers, pages and mobile phones contain PCBs. Since the creation of PCBs, smaller and smaller electronic devices are created.

One prominent example of the use of printed circuit boards is found in our desktop computers. The computer’s motherboard, considered the heart of this machine, consists of a PCB. PCBs are also found in the computer’s RAM (Random access Memory), power supply, modem and video cards.

Printed circuit boards minimize electronic noise inside any device making it perform better than the usual. The way the board is organized leads to lower radiation and lower pickup of electromagnetic waves. It is also easier to repair or install an electric device with a PCB.

A good PCB is clearly labeled on the board making it easier to trace the signal paths, a necessary task when diagnosing errors in the electronic device.

Author Bio:
Multilayer boards are simply glued or laminated double-sided PCBs with insulating sheets in between. PCBs have made connecting components or electronic devices simpler, cleaner and definitely cheaper.

Origins of the Lanyard

Today, lanyards are mostly used in companies and schools to make an individual’s identification card noticeable at all times. Since IDs are small, there is always a chance of losing them. Lanyards protect and secure these objects. For safety and security, lanyards are also used in prisons, hospitals, and public events. These accessories are so common that they’re often given little attention. But have you ever wondered where lanyards came from?

landyardThe word lanyard or “lanyard” can be traced back to the 15th century and to the French word “linier” which means thong or strap. The original lanyards were used by French sailors and pirates to tighten and lash the riggings on their ships. While on board, this necklace-like tool carried precious items, including pistols, whistles and knives.

Lanyards were originally invented to prevent the risk of losing an object and to keep it constantly visible. The original materials for a lanyard back were wires and cords with hooks on their ends. The hook would usually hold a soldier’s artillery piece or any type of weapon. In World War II, the American and British soldiers used lanyards for their pistols and other weaponries. The lanyards that were attached to weapons, like swords or guns, were sometimes part of the military uniform of soldiers. Most of them would conceal these weapons under their coat to defend themselves against enemies.

The-lanyards-factory progressed from cords around the neck to braid patterns and color combinations sewn on the military uniforms. These were usually placed above the padding of the shoulder’s uniform. The patterns usually represent the soldier’s regimental affiliation or qualification. Regimental colors were worn on the left and attached to a whistle placed in the tunic pocket. The use of whistles on lanyards was a common form of communication among troops.

Since battle and travel were a constant in the olden times, many soldiers tend to lose their things. Lanyards were integrated into their uniforms and became a solution to their common problem. Although swords and whistles are not part of regular lanyard usage today, the accessory’s purpose is still the same – to secure important items.

The principle is so simple that it caught on immediately and persisted for centuries. To prevent the high probability of losing something, tie it around your neck. It is a straightforward and practical solution.

From the military practices, lanyards eventually became handy to athletes, especially to mountain climbers. The sturdiest materials were used as lineman lanyards to prevent the climber’s rope from breaking.

The seemingly rough beginning of the lanyard progressed to the refined arts and crafts. People, in modern times, learned how to make lanyards not for practical function but for the sake of art.

Lanyards with personalized designs are now used as gifts and giveaways. Visit different designs of Landyards on

Nowadays, people don’t necessarily tie their objects straight to a cord. There are several clasps and attachments that can be relied on to hold a number of items including high tech gadgets and ordinary tools. Cords are not the only materials that can be worn around the neck. Fabrics are now used for that softer and more comfortable feel.

Personal devices and tools are not the only items that can be attached to the lanyard. In this day and age, the soldier’s weapons are replaced by the ordinary citizen’s security products like pepper spray. Its loop attachment can also hold a survival kit or compass.

The ingenious invention has spanned for so many years and serviced so many people in the line of convenience, security, and safety.

The adaptability and practicality of the lanyard has survived even though its roots can be traced back several centuries ago.

Classification of Real Estates

Whenever you want to spend your money on some real estate properties, you must accurately check and plan in relation to the type of property you really want to invest in. But first, what does real estate mean and what are the different classifications of real estate properties?

Real estates are defined as any physical property pertaining to a land which may be affixed with buildings or things attached to buildings, such as sanitation, amenities, and light fixtures. Some real estates may include natural resources such as undeveloped faunas and floras, different crops, and various livestock.

The concept of real estate is also applicable in the business setting, as it becomes the business wherein you buy, sell, or rent lands, buildings, or different housings situated at any location in your country. These real estate properties are classified into three different types, namely the residential, commercial, and industrial. These types of real estate properties are distinct from each other, although they are all considered properties.

Residential Real Estate

resedentialA residential real estate is any type of property that features either a single family or multifamily structure and may only be occupied for non-business purposes. This type of real estate property involves the needs and wants of an individual.

Consequently, the purchase of this type of property is for individual use only, meaning it is usually used for housing or settlements of families. Some examples of a residential real estate include undeveloped land, condominiums or apartments, and townhomes.

In most cases, when it comes to residential real estate properties, buyers reach the decision based on the fact that the house gives comfort and serves as a peaceful settlement.

Commercial Real Estate

A commercial real estate usually revolves around the business or investment purposes of any property. This type of real estate enables an individual or any agents to buy, sell or lease as a lessor (owner of the lease) or lease as a lessee (the person who’s trying to lease the property for their personal use).

Oftentimes, these properties are used for a very wide range commercial purposes. Examples of these include the retail stores or offices, apartments, and raw-land leasing. Generally, a commercial real estate is an investment property that allows one to generate income, building upon the amount used to acquire the property itself.

Industrial Real Estate

This is one among the three types of real estates that usually involve properties used for industrial purposes. This type of real estate property comes in different shapes and sizes which covers almost business sectors. Speaking of sizes, there are small, large, and even enormous types of industrial real estate. Now, we’re totally revolving around the industrial setting – no more individual purposes, mainly for business only.

A small size industrial real estate covers the single to double-story buildings. This type of buildings contains flexible spaces which can be used for warehouses or offices. Lastly, they can also be used for start-ups, mechanics or for research laboratories.

Meanwhile, a large type of industrial real estate includes two medium- to large-sized warehouses which are mostly used for storing or manufacturing products. On the other hand, properties classified as enormous gives an impression of vastness – picture an industrial space that can hold both production and manufacturing, and even the distribution of the products direct to its customers.

Mostly, industrial real estate investment calls forth some savvy investors who are willing to get higher yields or incomes – while taking certain risks of course. One good thing to remember is that among all the real estate properties, this one has the longest lease and needs frequent maintenance due to its size.

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