You’ve probably seen one in the event that you just joined and wondered what these custom rubber bracelets are for. These days, the use of rubber bracelets has been crucial in marketing a brand. Companies want to bring attention to their name in a subtle yet powerful way. These items may not be as large as t-shirts but rubber bracelets have become just as powerful in marketing industry.
It was first used in 2004 sport event by Lance Armstrong in promoting awareness for cancer. Apart from promoting an event, we also see custom rubber bracelets as company giveaways.
Below are the reasons why these bracelets are effective in marketing:
•They can easily grab attention.
Have you joined a marathon or triathlon event recently? You probably are given a rubber bracelet in your race kit. One of the good things about it is that it can be worn by all age brackets without making them feel uncomfortable. If many people wear it during the event, they become more visible. Imagine having the participants run with colorful rubber bracelets dangling on their wrists. Won’t that catch anyone’s attention?
•They make a fashionable statement.
Gone are the days of using t-shirts and people start to embrace minimal ways of promoting a brand or event. There’s nothing wrong with using t-shirts, however it can be quite too much to ask for some people. On the other hand, handing out custom rubber bracelets as company giveaways and encouraging the employees to wear them does not seem as demanding.
Also, wearing rubber bracelet has become tremendously fashionable these days. Its popularity in the sporting events extends into corporate world as well. Since rubber bracelets are not easily torn and the fact that they are water-proof makes them the perfect item for triathlons, trail runs, marathon and swimming events. Since they are mostly worn by athletes, people see them as cool and fashionable.
•They are inexpensive.
Looking at it from a financial perspective, companies want to look at possible promotional items that are effective yet inexpensive. This is especially true for small start-up companies who want to endorse their name to a huge number of people. At the same time, rubber bracelets appeal to both men and women making the advertising coverage more comprehensive compared to caps and umbrellas.
Also, printing and distribution of rubber bracelets in bulk makes it cheaper. So even if your company decides to produce massive amounts of these products, they are still not as costly as other promotional merchandise items.
•They are socially accepted.
This means that the use of rubber bracelets does not call for any restrictions or taboo. Anyone from any age bracket and orientation can use the product without the fear of being judged. Knowing that it is generally accepted, companies can design and customized them any way they want.
•They are safe to use everywhere.
Knowing that it can be used by both men and women or kids and adult alike, custom rubber bracelets become one of the top preferences in marketing. Not only that, they can also be worn anywhere- either indoor or outdoor.
If you compare it with other promotional items such as caps, mugs or key chains, we are aware that they are only effective to a certain extent. For example, mugs are only great to use at home or in the office but you cannot bring it around. Caps are great to use outdoors but when you get indoor, you need to take it off.
Custom rubber bracelets, on the other hand, are effective advertisement items that can be worn both indoor and outdoor.
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