We see patches everyday, embroidered on fabric items such as shirts, vests, caps, and even bags. For brands and companies, these can serve as identification or a tool for marketing. For creative ones, these can be a form of expression.
Traditionally, these have been used on uniforms to signify membership in groups. Included here are uniforms for schools, for sports teams, for offices, to name a few. It can also denote achievements and rank – think boy scouts and girl scouts for example. Another common example are of clothing brands. A lot of us can easily recognize these badges of big, established brands – given their uniqueness and imagery. It’s easy to imagine how a person fares in life when you see the logo of their clothing. That’s only one factor, though.
We shouldn’t judge a book by its cover, as the saying goes. Still, patches have been used as a marketing tool. With the right logo to be done into a patch, a brand becomes more visible and eventually desirable in the market. Customers do tend to stick to their brands, and creating a way to penetrate into people’s lives is just the first step in becoming the best in the desired domain. This is where badges become useful. Once the market becomes aware, people eventually talk about it, and eventually everyone would want it. Well, this is just the shorter version of the story, marketing is a much more elaborate process.
Reading all of the above, you might think that patches are all business and proper. But with a little bit of imagination, they can become fun!
There are a lot of creative ways to use them.
If you’re a big fan of a star, a book, a movie, or a band, perhaps, a great way to show your love and support is to create a fandom logo and make badges for you and your fellow fans. Use them on the next fan meet, a book signing, a movie press conference, or the upcoming band tour and show the world your intense fan feelings. It makes it easier for you to find one another in the venue, and also shows your idols that how important they are to you. Maybe they will remember you on their next show, and even add you on Facebook.
You can also make badges as giveaways for special occasions such as weddings, birthdays, and family reunions. Make these special occasions extra special by letting people become a part of it – give them something to make them feel that they belong and remind them of that wonderful occasion. Badges designed specifically for your day contain way more meaning and feelings compared to the usual loot bags.
A strong advocate for the environment? Doing a campaign against animal violence? Want to show your support for women and the LGBT? A believer of equality? Promoting your advocacies can also be done using creative badges. Show everyone what you believe in, and encourage them join you in your cause. Let your friends wear your patch and allow the good word to spread. Not only does doing this allow you to easily express your beliefs and values, it makes you a walking testimony that there’s good in this world. Who doesn’t want to become a hero? Who knows, someday we might actually experience world peace.
10 years of friendship? An anniversary? Show everyone the resiliency of your relationships by wearing special badges together. Twinning badges may become a trend soon.
Maybe you just want to be fashionable and stand out from the crowd. They can become a great accessory. Make a design to your tastes, and flaunt it on your shirt, your jacket, or even your bag. Some people even believe that the more you have the funkier. Let 80s denim jackets and 90s backpacks with an endless number of pins inspire you. Make a statement and come up with your own unique badge.
Patches are basically a tool to make a statement. What’s your statement? Let Patches4Less help you share it with the world!